For the past 21 years, an annual Charity Golf Tournament has been teeing off at the St. Lucia Golf Club at Cap Estate. Teams of golfers converge on the green for some friendly rivalry to carve reputations earn bragging rights. But in the past two decades the tournament has been around, the golf tournament has created an even greater lasting impression: the gift of giving.
Since its inception, the tournament — the brainchild of the Rotary Club of Gros Islet — has generously contributed proceeds totalling over $1.8 million in the form of community projects across Saint Lucia. Last year alone, the Rotary Club of Gros Islet donated a 150,000-gallon water tank to the Plateau, Babonneau community. The water tank, which costs some $700,000 in cash and kind, was crucial in alleviating the water woes faced by the 3,000-plus residents whose pipes had previously gone dry for weeks at a time.
Other funds raised by the tournament have been earmarked for assisting the Grow Well Centre, the Upton Gardens Girls Centre, the St. Lucia Diabetic and Hypertension Association, and the Marchand Infant and Primary School’s feeding programme, to name a few.
Three years ago, Audi (St. Lucia) Ltd drove its way into the prestigious tournament by becoming title sponsor. In 2013 alone, Audi (St. Lucia) Ltd, a subsidiary of J.Q. Group of Companies that falls under the umbrella of J.Q. Motors Ltd., handed over a $30,000 check to the Rotary Club of Gros Islet towards the hosting of the event. A key feature of the golfing event is that Audi (St. Lucia) Ltd increases the stakes by offering an Audi car to anyone scoring a hole in one! Today, the Rotary Club of Gros Islet/ Audi Charity Golf Tournament continues to score big with its players and beneficiaries.
“We have done that for the past three years,” Trevor Hunte, Brand Manager for Audi (St. Lucia) Ltd told Business Focus Magazine. “However, we have teamed up with the Rotary Club of Gros Islet ever since we launched the brand in 2008. The whole mission of the Rotary Club of Gros Islet is something that Audi (St. Lucia) Ltd realizes that we need to be a part of. The mere fact that all the money that they make goes back into the community to help those who need it most is something that we want to be part and parcel of.”
Hunte said that the Audi brand, which has been doing pretty well since its launch here, will continue to position itself in the market with a focus to becoming the number one brand in Saint Lucia and the wider Caribbean. He added that Audi (St. Lucia) Ltd will align itself strategically with events that seek to embody values that speak to the Audi brand. Such values, he said, include the prestige that the Rotary Club of Gros Islet/ Audi Charity Golf Tournament embodies as well as the principle of lifting standards. Audi (St. Lucia) Ltd’s alliance with the Rotary Club of Gros Islet also has another strategic dimension, he said.
“We will try to get involved with events in which our type of clientele is participating. The clientele that participates in the events we sponsor is basically the same people who are more likely to purchase an Audi vehicle. So we will be looking forward to sponsoring other major events where we can fit into those kinds of niches,” Hunte told Business Focus Magazine.
Undoubtedly, the annual Rotary Club of Gros Islet/ Audi Charity Golf Tournament seems poised to make a positive difference in the lives of many – one perfect stroke at a time. Fore!